How Coronavirus Has Made SEO Even More Important for Ecommerce Businesses
The COVID-19 pandemic transformed the way that businesses operate. With restrictions in place and safety at the top of mind, both essential and nonessential brands took their businesses online to...
View Article8 Website Redesign Mistakes that Could Hurt Your SEO
The success of any online business depends upon the effectiveness of its search engine optimisation strategies. If you want to reap big revenues from your online store, you should ensure that all your...
View ArticleHow Stories Can Make Product Videos More Powerful
Captivating stories can engross readers so much that they are willing to put their phone on silent mode and let their coffee go cold. What if your ecommerce digital marketing campaign could do the...
View ArticleEmail Marketing Best Practices to Improve Campaign Conversion Rates
Emails continue to be one of the most effective ecommerce digital marketing communication channels with an ROI of around 3800%. Email marketing is a widely accepted channel amongst customers too now as...
View ArticleHow Much Do Google Ads Cost?
How Much Do Google Ads Cost? You’ve set up your business and created a website for people to buy, use or sign up to your products or services online. If you’re thinking about whether to run ads on...
View ArticleHow to Write PPC Ad Copy to Improve Your Campaign Performance
There are many guides out there that tell you how to write good pay per click (PPC) ad copy that is effective in getting users to click on the ad and come to your website. They tell you: what...
View Article4 Instagram Live Strategies for Businesses to Grow Performance
As a business, you’ll need to reach as many people as possible. But what if we told you that you can reach and convert more people with Instagram Live as part of your digital marketing strategy? Photo...
View ArticleSimple Or Daring: What’s The Best Approach For Web Design In 2021?
When you put in the time and effort to create a modern website, you don’t want mediocrity. If you were willing to settle for that, you’d find the simplest website builder around, grab the default...
View ArticleEssential Magento Security Tips to Protect Your Ecommerce Website
Do you remember the infamous Magecart attacks which made headlines back in 2018? That was the point when people started talking about Magento security tips. However, it was probably neglected because...
View Article8 Elements of Ecommerce Business Success
As the ecommerce arena is rapidly changing due to the pandemic and many emerging trends, it’s vital for every brand in this industry to find new ways to grow and reach new heights of success amidst...
View ArticleHow to Use Social Media for Ecommerce Growth
Social media platforms have become incredibly important for ecommerce businesses. Whether you just want to strengthen your brand or set up sales funnels directly on your Facebook or Instagram profiles,...
View ArticleSEO Is So Much More Than Just Meta Data
Thank you, Google! Thank you for this update which clearly shows that both on page content and clean, well implemented html is as important for rankings as the meta data. Google’s Page Title Update At...
View ArticleBest Social Media Management Software for Ecommerce
It is now essential for enterprise-level organisations to have a robust social media presence. Social media can help you build relationships with customers, engage with your target market, and expand...
View ArticleThe Importance of Transparency in Health Digital Marketing
In a post-COVID world, digital marketing is a critical tool that helps people make important health and wellness choices. These decisions require a deep level of trust between consumers and medical...
View ArticleGoogle Ads Black Friday Checklist
Wondering if you’re ready for Black Friday? Find out by ticking off our 4-point Google Ads Black Friday checklist infographic. Can you answser “yes” to them all? Larger Version The post Google Ads...
View ArticleHow to Manage Your Budget for Black Friday
You have an idea of what queries you want to be visible for over Black Friday (if not we can help you with your PPC keyword strategy for Black Friday), and you have a budget already confirmed for...
View ArticleHow to Capture Search Interest for Black Friday with Google Ads
With ‘Black Friday deals’ getting 1.5 million searches on Google in the UK in November 2021 and searches for certain products on ‘sale’ surging in November, there’s a lot of web traffic to be gained by...
View ArticleEcommerce Email Marketing: Mailchimp vs Klaviyo Compared
Email marketing is essential for business success. The advantages of adopting efficient email strategies are immense. Email marketing enables the expansion of brand recognition and the creation of...
View ArticleWhat Social Media Platforms Fit Your Retail Marketing Needs?
Online and omnichannel retail efforts are continuing to see growth across the global marketplace. However, this also means there’s likely to be significant competition for your brand. As part of your...
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